{"id":10538,"date":"2026-05-11T15:45:55","date_gmt":"2026-05-11T15:45:55","guid":{"rendered":"https:\/\/www.arnold-robot.com\/?p=10538"},"modified":"2026-05-11T15:46:03","modified_gmt":"2026-05-11T15:46:03","slug":"jak-zvysit-ucast-zamestnancu-v-pruzkumu-ptejte-se-jich-jako-kdybyste-si-povidali-u-kavy","status":"publish","type":"post","link":"https:\/\/www.arnold-robot.com\/cs\/blog\/zamestnanecke-pruzkumy\/jak-zvysit-ucast-zamestnancu-v-pruzkumu-ptejte-se-jich-jako-kdybyste-si-povidali-u-kavy\/","title":{"rendered":"Jak zv\u00fd\u0161it \u00fa\u010dast zam\u011bstnanc\u016f v pr\u016fzkumu? Ptejte se jich, jako kdybyste si pov\u00eddali u k\u00e1vy"},"content":{"rendered":"\t\t
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Jak zv\u00fd\u0161it \u00fa\u010dast zam\u011bstnanc\u016f v pr\u016fzkumu? Ptejte se jich, jako kdybyste si pov\u00eddali u k\u00e1vy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Vysok\u00e1 n\u00e1vratnost odpov\u011bd\u00ed z\u00e1vis\u00ed do jist\u00e9 m\u00edry na d\u016fv\u011b\u0159e, kter\u00e1 ve firm\u011b panuje. Pokud lid\u00e9 v\u011b\u0159\u00ed, \u017ee se s jejich n\u00e1zory bude d\u00e1le pracovat, ochotn\u011bji se sv\u011b\u0159\u00ed. Pr\u016fzkumu je tak\u00e9 pot\u0159eba ud\u011blat pat\u0159i\u010dnou reklamu, zapojit do n\u011bho ty spr\u00e1vn\u00e9 lidi a sestavit ho tak, aby respondenti v p\u016flce \u201cneodpadli\u201d. Tady jsou tipy, jak na to.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ono se \u0159ekne vysok\u00e1 n\u00e1vratnost. Ale kolik to je? U firemn\u00edch pr\u016fzkum\u016f se n\u00e1vratnost oby\u010dejn\u011b hodn\u011b li\u0161\u00ed podle toho, koho oslovujete a jak \u010dasto pr\u016fzkum d\u011bl\u00e1te. Obecn\u011b se d\u00e1 ale \u0159\u00edct, \u017ee v\u00fdsledek okolo 40 % zna\u010d\u00ed n\u00edzkou n\u00e1vratnost. Tak\u00e9 cokoli pod 50 % m\u016f\u017ee znamenat, \u017ee v\u00fdsledky budou n\u00edzkou \u00fa\u010dastn\u00ed zkresleny.\u00a0<\/p>

U Arnolda m\u00e1me pr\u016fm\u011brnou n\u00e1vratnost kolem 65\u201370 % a v p\u0159\u00edpad\u011b pr\u016fzkumu Index spokojenosti, kter\u00fd b\u011bhem t\u0159\u00ed m\u011bs\u00edc\u016f vyzkou\u0161elo u\u017e \u0161est firem, je n\u00e1vratnost zat\u00edm 81 %. Tato \u010d\u00edsla lze pova\u017eovat za velmi dobr\u00fd v\u00fdsledek, proto\u017ee poskytuj\u00ed dostate\u010dn\u011b reprezentativn\u00ed zpr\u00e1vu o tom, co se firm\u011b d\u011bje.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rozdejte p\u0159ed pr\u016fzkumem role<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aby lid\u00e9 pr\u016fzkum vyplnili, musej\u00ed o n\u011bm v\u011bd\u011bt. A nejen, \u017ee se kon\u00e1, ale ide\u00e1ln\u011b i pro\u010d je d\u016fle\u017eit\u00e9 se ho z\u00fa\u010dastnit a co se bude d\u00edt d\u00e1le s v\u00fdsledky. Ne\u017e tedy po\u0161lete pr\u016fzkum do firmy, z\u00edskejte ambasadory a propag\u00e1tory<\/strong> ve vlastn\u00edch \u0159ad\u00e1ch. V\u017edy za\u010dn\u011bte na nejvy\u0161\u0161\u00ed \u00farovni a p\u0159edstavte \u010dlen\u016fm veden\u00ed konkr\u00e9tn\u00ed v\u00fdhody. D\u016fle\u017eit\u00e9 jsou role:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tSponzor pr\u016fzkumu\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tZ n\u011bkter\u00e9ho \u010dlena veden\u00ed ud\u011blejte Sponzora pr\u016fzkumu. M\u016f\u017ee to b\u00fdt nap\u0159\u00edklad gener\u00e1ln\u00ed \u0159editel nebo vedouc\u00ed d\u016fle\u017eit\u00e9ho odd\u011blen\u00ed. Pr\u016fzkumu poskytne d\u016fv\u011bryhodnost i garanci, \u017ee se bude s v\u00fdsledky pracovat. Z\u00e1rove\u0148 bude Sponzor pom\u00e1hat p\u0159i propagaci pr\u016fzkumu ve firm\u011b.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tOslovte mana\u017eery, kte\u0159\u00ed mohou ve sv\u00fdch t\u00fdmech pr\u016fzkum detailn\u011bji p\u0159edstavit. To oni jsou Kl\u00ed\u010dov\u00e9 realiz\u00e1to\u0159i pr\u016fzkumu, proto\u017ee pracuj\u00ed s v\u00fdsledky a zaji\u0161\u0165uj\u00ed, aby se \u0159e\u0161ily v\u011bci, kter\u00e9 to vy\u017eaduj\u00ed.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tVlastn\u00edk pr\u016fzkumu\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tNezapome\u0148te tak\u00e9 ur\u010dit Vlastn\u00edk pr\u016fzkumu, kter\u00fd zajist\u00ed jeho realizaci, od p\u0159\u00edpravy ot\u00e1zek a\u017e po intern\u00ed komunikaci. Z\u00e1rove\u0148 podpo\u0159\u00ed mana\u017eery p\u0159i pr\u00e1ci s reporty. M\u016f\u017ee to b\u00fdt z\u00e1stupce person\u00e1ln\u00edho odd\u011blen\u00ed, intern\u00ed komunikace nebo i extern\u00ed agentura. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ud\u011blejte pr\u016fzkumu reklamu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pr\u016fzkum propagujte i intern\u011b<\/a>.<\/strong> Vyu\u017eijte plak\u00e1ty a ozn\u00e1men\u00ed na televizn\u00edch obrazovk\u00e1ch<\/strong><\/a> a ve spole\u010dn\u00fdch prostor\u00e1ch, mluvte o n\u011bm na firemn\u00edch sn\u00eddan\u00edch nebo ve intern\u00edm newsletteru. Pokud se jedn\u00e1 o opakovan\u00fd pr\u016fzkum, v komunikaci velmi dob\u0159e funguj\u00ed ak\u010dn\u00ed kroky, kter\u00e9 jste na z\u00e1klad\u011b v\u00fdsledk\u016f u\u017e podnikli.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mluvte s lidmi p\u0159\u00edv\u011btiv\u00fdm a p\u0159\u00e1telsk\u00fdm stylem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jestli\u017ee se lid\u00e9 do pr\u016fzkumu pust\u00ed, je to prvn\u00ed \u00fasp\u011bch. Druh\u00fdm je, pokud ho dokon\u010d\u00ed. Vyhn\u011bte se proto t\u011b\u017ekop\u00e1dn\u011b formulovan\u00fdm ot\u00e1zk\u00e1m. P\u0159ibli\u017ete pr\u016fzkum co nejv\u00edc rozhovoru s kamar\u00e1dem nebo kamar\u00e1dkou u k\u00e1vy \u2014 \u010d\u00edm v\u00edc se dotazov\u00e1n\u00ed podob\u00e1\u00a0 lidsk\u00e9 konverzaci, t\u00edm v\u00edce detail\u016f a hodnotn\u00e9 zp\u011btn\u00e9 vazby z\u00edsk\u00e1te.<\/strong> Pom\u016f\u017eou tak\u00e9 dob\u0159e definovan\u00e9 ot\u00e1zky a \u0161k\u00e1ly.\u00a0<\/a>\u00a0<\/p>

Z\u00e1rove\u0148 nen\u00ed od v\u011bci definovat si, pro koho ten kter\u00fd pr\u016fzkum je. Budou ho vypl\u0148ovat pracovn\u00edci ve v\u00fdrob\u011b, program\u00e1to\u0159i, nebo mana\u017ee\u0159i? Vytvo\u0159te si skupinu budouc\u00edch respondent\u016f, kter\u00fdm pr\u016fzkum uk\u00e1\u017eete je\u0161t\u011b p\u0159ed jeho spu\u0161t\u011bn\u00edm a ov\u011b\u0159\u00edte si s nimi jeho srozumitelnost.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Zva\u017ete anonymitu odpov\u011bd\u00ed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u0161echno m\u00e1 sv\u00e9 v\u00fdhody a nev\u00fdhody. U anonymn\u00edho vypl\u0148ov\u00e1n\u00ed b\u00fdv\u00e1 zapojen\u00ed zam\u011bstnanc\u016f vy\u0161\u0161\u00ed, ale jejich odpov\u011bdi m\u00e9n\u011b konstruktivn\u00ed. Naopak p\u0159i odpov\u00edd\u00e1n\u00ed pod vlastn\u00edm jm\u00e9nem je zp\u011btn\u00e1 vazba v\u00edce zac\u00edlen\u00e1, ale obvykle se dotazov\u00e1n\u00ed z\u00fa\u010dastn\u00ed m\u00e9n\u011b lid\u00ed. Pokud je n\u00e1vratnost vysok\u00e1, i kdy\u017e zam\u011bstnanci odpov\u00eddaj\u00ed pod sv\u00fdmi jm\u00e9ny, dokazuje to, \u017ee maj\u00ed ve firmu a jej\u00ed veden\u00ed velkou d\u016fv\u011bru.\u00a0<\/p>

N\u011bkdy je ale t\u011b\u017ek\u00e9 rozhodnout, jestli ud\u011blat pr\u016fzkum anonymn\u00ed nebo ne. \u0158e\u0161en\u00edm m\u016f\u017ee b\u00fdt tzv. \u201edobrovoln\u00e1 anonymita\u201c<\/strong>, kterou nab\u00edz\u00ed pr\u016fzkumy od Arnolda. D\u00edky t\u00e9to variant\u011b maj\u00ed respondenti na vybranou, jestli cht\u011bj\u00ed odpov\u00eddat pod sv\u00fdm jm\u00e9nem, nebo anonymn\u011b.<\/strong> A sv\u00e9 rozhodnut\u00ed mohou i b\u011bhem vypl\u0148ov\u00e1n\u00ed pr\u016fzkumu zm\u011bnit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tJak zv\u00fd\u0161it \u00fa\u010dast zam\u011bstnanc\u016f v pr\u016fzkumu? Ptejte se jich, jako kdybyste si pov\u00eddali u k\u00e1vy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t11. 5. 2026\t\t<\/span>\n\t\t\t\t\n\t\t\t\u017d\u00e1dn\u00e9 koment\u00e1\u0159e\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vysok\u00e1 n\u00e1vratnost odpov\u011bd\u00ed z\u00e1vis\u00ed do jist\u00e9 m\u00edry na d\u016fv\u011b\u0159e, kter\u00e1 ve firm\u011b panuje. Pokud lid\u00e9 v\u011b\u0159\u00ed, \u017ee se s jejich n\u00e1zory bude d\u00e1le pracovat, ochotn\u011bji se sv\u011b\u0159\u00ed. Pr\u016fzkumu je tak\u00e9 pot\u0159eba ud\u011blat pat\u0159i\u010dnou reklamu, zapojit do n\u011bho ty spr\u00e1vn\u00e9 lidi a sestavit ho tak, aby respondenti v p\u016flce \u201cneodpadli\u201d. <\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tZ\u00edskejte kvalitn\u011bj\u0161\u00ed data z pr\u016fzkum\u016f: 6 pravidel, jak se spr\u00e1vn\u011b pt\u00e1t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t23. 3. 2026\t\t<\/span>\n\t\t\t\t\n\t\t\t\u017d\u00e1dn\u00e9 koment\u00e1\u0159e\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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Firemn\u00ed pr\u016fzkumy zam\u011bstnanc\u016f mohou b\u00fdt cenn\u00fdm zdrojem informac\u00ed. Jen\u017ee pouze tehdy, kdy\u017e jsou spr\u00e1vn\u011b navr\u017een\u00e9. P\u0159in\u00e1\u0161\u00edme sedm z\u00e1sad, kter\u00e9 pomohou HR t\u00fdm\u016fm kl\u00e1st p\u0159esn\u011bj\u0161\u00ed ot\u00e1zky, a d\u00edky tomu z\u00edsk\u00e1vat kvalitn\u011bj\u0161\u00ed data a d\u011blat lep\u0161\u00ed rozhodnut\u00ed.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tVelk\u00fd pr\u016fzkum spokojenosti, nebo rychl\u00e9 jednor\u00e1zov\u00e9 pr\u016fzkumy? Jak je nejl\u00e9pe zkombinovat\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t6. 2. 2026\t\t<\/span>\n\t\t\t\t\n\t\t\t\u017d\u00e1dn\u00e9 koment\u00e1\u0159e\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pr\u016fzkumy ve firm\u00e1ch jsou n\u011bco jako pravideln\u00e9 prohl\u00eddky u l\u00e9ka\u0159e. Slou\u017e\u00ed k tomu, aby firma z\u016fstala zdrav\u00e1, prosperovala i v budoucnu a v\u010das se podchytila potenci\u00e1ln\u00ed rizika. Jak \u010dasto a jak\u00e9 prohl\u00eddky by ale m\u011bla firma podstupovat? <\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tE-book zdarma: Jak d\u011blat zam\u011bstnaneck\u00e9 pr\u016fzkumy, kter\u00e9 maj\u00ed skute\u010dn\u00fd dopad\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t15. 4. 2025\t\t<\/span>\n\t\t\t\t\n\t\t\t\u017d\u00e1dn\u00e9 koment\u00e1\u0159e\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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St\u00e1hn\u011bte si zdarma e-book: Jak na \u00fasp\u011b\u0161n\u00e9 zam\u011bstnaneck\u00e9 pr\u016fzkumy a zjist\u011bte, jak vytv\u00e1\u0159et pr\u016fzkumy, kter\u00e9 nejen sb\u00edraj\u00ed data, ale tak\u00e9 zlep\u0161uj\u00ed firemn\u00ed kulturu, anga\u017eovanost, onboarding nov\u00e1\u010dk\u016f a obchodn\u00ed v\u00fdsledky.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tWEBIN\u00c1\u0158: Zp\u011btn\u00e1 vazba pro retenci a rozvoj zam\u011bstnanc\u016f\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t20. 1. 2023\t\t<\/span>\n\t\t\t\t\n\t\t\t\u017d\u00e1dn\u00e9 koment\u00e1\u0159e\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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WEBIN\u00c1\u0158: Zp\u011btn\u00e1 vazba pro retenci a rozvoj zam\u011bstnanc\u016f Na co je dobr\u00e9 sb\u00edrat zp\u011btnou vazbu, kdy\u017e je va\u0161\u00edm \u00fakolem zlep\u0161ovat kulturu a spokojenost lid\u00ed ve<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t

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\"Jak<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tWEBIN\u00c1\u0158: Jak na pr\u016fzkumy spokojenosti zam\u011bstnanc\u016f?\/Pulsn\u00ed vs. ro\u010dn\u00ed pr\u016fzkumy spokojenosti?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t1. 12. 2022\t\t<\/span>\n\t\t\t\t\n\t\t\t\u017d\u00e1dn\u00e9 koment\u00e1\u0159e\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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WEBIN\u00c1\u0158: Jak na pr\u016fzkumy spokojenosti zam\u011bstnanc\u016f?\/Pulsn\u00ed vs. ro\u010dn\u00ed pr\u016fzkumy spokojenosti? Spokojenost zam\u011bstnanc\u016f ji\u017e zdaleka ne\u0159e\u0161\u00ed jen ty nejosv\u00edcen\u011bj\u0161\u00ed spole\u010dnosti. V\u00fdzkumy z oboru pozitivn\u00ed psychologie a<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Vysok\u00e1 n\u00e1vratnost odpov\u011bd\u00ed z\u00e1vis\u00ed do jist\u00e9 m\u00edry na d\u016fv\u011b\u0159e, kter\u00e1 ve firm\u011b panuje. Pokud lid\u00e9 v\u011b\u0159\u00ed, \u017ee se s jejich n\u00e1zory bude d\u00e1le pracovat, ochotn\u011bji se sv\u011b\u0159\u00ed. Pr\u016fzkumu je tak\u00e9 pot\u0159eba ud\u011blat pat\u0159i\u010dnou reklamu, zapojit do n\u011bho ty spr\u00e1vn\u00e9 lidi a sestavit ho tak, aby respondenti v p\u016flce \u201cneodpadli\u201d. <\/p>\n","protected":false},"author":25,"featured_media":10532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-10538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zamestnanecke-pruzkumy"],"yoast_head":"\nJak zv\u00fd\u0161it \u00fa\u010dast zam\u011bstnanc\u016f v pr\u016fzkumu? Ptejte se jich, jako kdybyste si pov\u00eddali u k\u00e1vy - Arnold Robot<\/title>\n<meta name=\"description\" content=\"Vysok\u00e1 n\u00e1vratnost odpov\u011bd\u00ed z\u00e1vis\u00ed do jist\u00e9 m\u00edry na d\u016fv\u011b\u0159e, kter\u00e1 ve firm\u011b panuje. Pokud lid\u00e9 v\u011b\u0159\u00ed, \u017ee se s jejich n\u00e1zory bude d\u00e1le pracovat, ochotn\u011bji se sv\u011b\u0159\u00ed. Pr\u016fzkumu je tak\u00e9 pot\u0159eba ud\u011blat pat\u0159i\u010dnou reklamu, zapojit do n\u011bho ty spr\u00e1vn\u00e9 lidi a sestavit ho tak, aby respondenti v p\u016flce \u201cneodpadli\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arnold-robot.com\/cs\/blog\/zamestnanecke-pruzkumy\/jak-zvysit-ucast-zamestnancu-v-pruzkumu-ptejte-se-jich-jako-kdybyste-si-povidali-u-kavy\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak zv\u00fd\u0161it \u00fa\u010dast zam\u011bstnanc\u016f v pr\u016fzkumu? Ptejte se jich, jako kdybyste si pov\u00eddali u k\u00e1vy - Arnold Robot\" \/>\n<meta property=\"og:description\" content=\"Vysok\u00e1 n\u00e1vratnost odpov\u011bd\u00ed z\u00e1vis\u00ed do jist\u00e9 m\u00edry na d\u016fv\u011b\u0159e, kter\u00e1 ve firm\u011b panuje. Pokud lid\u00e9 v\u011b\u0159\u00ed, \u017ee se s jejich n\u00e1zory bude d\u00e1le pracovat, ochotn\u011bji se sv\u011b\u0159\u00ed. Pr\u016fzkumu je tak\u00e9 pot\u0159eba ud\u011blat pat\u0159i\u010dnou reklamu, zapojit do n\u011bho ty spr\u00e1vn\u00e9 lidi a sestavit ho tak, aby respondenti v p\u016flce \u201cneodpadli\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.arnold-robot.com\/cs\/blog\/zamestnanecke-pruzkumy\/jak-zvysit-ucast-zamestnancu-v-pruzkumu-ptejte-se-jich-jako-kdybyste-si-povidali-u-kavy\/\" \/>\n<meta property=\"og:site_name\" content=\"Arnold Robot\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Arnold-Robot-411681249444594\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T15:45:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T15:46:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.arnold-robot.com\/wp-content\/uploads\/2026\/05\/Arnold_IAG-7363_768x653_bez_textu.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lucia Belanov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucia Belanov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.arnold-robot.com\\\/cs\\\/blog\\\/zamestnanecke-pruzkumy\\\/jak-zvysit-ucast-zamestnancu-v-pruzkumu-ptejte-se-jich-jako-kdybyste-si-povidali-u-kavy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.arnold-robot.com\\\/cs\\\/blog\\\/zamestnanecke-pruzkumy\\\/jak-zvysit-ucast-zamestnancu-v-pruzkumu-ptejte-se-jich-jako-kdybyste-si-povidali-u-kavy\\\/\"},\"author\":{\"name\":\"Lucia Belanov\u00e1\",\"@id\":\"https:\\\/\\\/www.arnold-robot.com\\\/cs\\\/#\\\/schema\\\/person\\\/6e0ed7dc77e2cbd0e2180cf76fad0956\"},\"headline\":\"Jak zv\u00fd\u0161it \u00fa\u010dast zam\u011bstnanc\u016f v pr\u016fzkumu? 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