{"id":6725,"date":"2022-07-29T09:19:23","date_gmt":"2022-07-29T09:19:23","guid":{"rendered":"https:\/\/www.arnold-robot.com\/?p=6725"},"modified":"2022-08-03T14:24:15","modified_gmt":"2022-08-03T14:24:15","slug":"pripadova-studie-digiteq-automotive","status":"publish","type":"post","link":"https:\/\/www.arnold-robot.com\/cs\/blog\/pripadove-studie\/pripadova-studie-digiteq-automotive\/","title":{"rendered":"Lid\u00e9 se d\u00edky Arnoldovi mohou sv\u011b\u0159it s t\u00edm, co je v pr\u00e1ci tr\u00e1p\u00ed, zjistili ve firm\u011b Digiteq Automotive \u200b"},"content":{"rendered":"\t\t
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Lid\u00e9 se d\u00edky Arnoldovi mohou sv\u011b\u0159it s t\u00edm, co je v pr\u00e1ci tr\u00e1p\u00ed, zjistili ve firm\u011b Digiteq Automotive \u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Arnolda pou\u017e\u00edvaj\u00ed necel\u00fd rok. Za tu dobu nicm\u00e9n\u011b stihli s jeho pomoc\u00ed uskute\u010dnit celou \u0159adu pr\u016fzkum\u016f. Otestovali nap\u0159\u00edklad pilotn\u00ed fungov\u00e1n\u00ed sd\u00edlen\u00fdch pracovn\u00edch m\u00edst nebo vytipovali zam\u011bstnance, u nich\u017e hrozilo, \u017ee by mohli z firmy odej\u00edt. A tak\u00e9 zjistili, co zam\u011bstnance v pr\u00e1ci tr\u00e1p\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ve spole\u010dnosti Digiteq Automotive, kter\u00e1 vyv\u00edj\u00ed a testuje elektrick\u00e9 a softwarov\u00e9 syst\u00e9my do aut, slou\u017e\u00ed Arnold dv\u011bma typ\u016fm pr\u016fzkum\u016f \u2013 celofiremn\u00edm, do nich\u017e b\u00fdv\u00e1 zahrnuto p\u0159es 500 lid\u00ed, a pak t\u011bm, kter\u00e9 jsou pos\u00edl\u00e1ny jen na ur\u010dit\u00e9 skupiny zam\u011bstnanc\u016f. Ty prvn\u00ed zji\u0161\u0165ovaly postoje lid\u00ed k n\u00e1vratu do kancel\u00e1\u0159e a tak\u00e9 jejich loajalitu, ty druh\u00e9 testovaly nap\u0159\u00edklad onboarrading nebo pilotn\u00ed projekt sd\u00edlen\u00fdch pracovn\u00edch m\u00edst.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\u201eD\u00edky pr\u016fzkumu loajality jsme nap\u0159\u00edklad odhalili v jednom asi t\u0159iceti\u010dlenn\u00e9m t\u00fdmu dva a\u017e t\u0159i lidi, u nich\u017e hrozilo, \u017ee by mohli z firmy odej\u00edt. V jejich p\u0159\u00edpad\u011b bychom to ur\u010dit\u011b necht\u011bli,\u201c zmi\u0148uje jeden z p\u0159\u00ednos\u016f pr\u016fzkumu prost\u0159ednictv\u00edm Arnolda Kate\u0159ina Bro\u017ekov\u00e1 Markov\u00e1, kter\u00e1 m\u00e1 v Digiteq Automotive implementaci pr\u016fzkum\u016f prost\u0159ednictv\u00edm Arnolda na starost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kate\u0159ina Bro\u017ekov\u00e1 Markov\u00e1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Perfektn\u011b zpracovan\u00e9 v\u00fdsledky <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To, co na Arnoldovi Kate\u0159ina Bro\u017ekov\u00e1 Markov\u00e1 p\u0159edev\u0161\u00edm oce\u0148uje, je zpracov\u00e1n\u00ed v\u00fdsledk\u016f: \u201eJsou graficky p\u0159ehledn\u00e9, kvantifikovan\u00e9, ale kdo chce, dostane se i ke kvalitativn\u00edm zji\u0161t\u011bn\u00edm. A p\u0159edev\u0161\u00edm je mo\u017en\u00e9 v\u00fdsledky filtrovat a zp\u0159\u00edstupnit pro jednotliv\u00e1 odd\u011blen\u00ed, tak\u017ee je vy\u0159e\u0161ena anonymita a ka\u017ed\u00fd mana\u017eer vid\u00ed jen sv\u016fj t\u00fdm,\u201c zd\u016fraz\u0148uje.<\/p>

Ne\u017e jednotliv\u00fdm vedouc\u00edm odkaz na v\u00fdstup jejich t\u00fdmu po\u0161le, v\u011bt\u0161inou jim v p\u0159\u00edpad\u011b velk\u00fdch pr\u016fzkum\u016f p\u0159edem ud\u011bl\u00e1 shrnut\u00ed celkov\u00fdch v\u00fdsledk\u016f na mana\u017eersk\u00e9m setk\u00e1n\u00ed. Mana\u017ee\u0159i jsou pak v\u00edce motivov\u00e1ni s pr\u016fzkumem pracovat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jasno do t\u00fddne a s vysokou n\u00e1vratnost\u00ed <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jeden z pr\u016fzkum\u016f, kter\u00fd \u0161el jen na u\u017e\u0161\u00ed skupinu zam\u011bstnanc\u016f, m\u011bl zase za \u00fakol zjistit, jak moc jsou lid\u00e9 v pilotn\u00edm projektu spokojen\u00ed a s \u010d\u00edm konkr\u00e9tn\u011b jsou p\u0159\u00edpadn\u011b nespokojen\u00ed, pokud jde o sd\u00edlen\u00ed pracovn\u00edch m\u00edst. \u201eDotazy byly n\u011bkdy i velice konkr\u00e9tn\u00ed, sm\u011b\u0159ovaly na technick\u00e9 v\u011bci, nap\u0159\u00edklad rezervov\u00e1n\u00ed m\u00edst p\u0159es aplikaci,\u201c vysv\u011btluje Kate\u0159ina Bro\u017ekov\u00e1 Markov\u00e1. Vedouc\u00ed projektu podle n\u00ed zp\u011btnou vazbu velice ocenili, pr\u00e1v\u011b proto, \u017ee byla konkr\u00e9tn\u00ed a tak\u00e9 velmi rychl\u00e1. Mohli d\u00edky tomu pilotn\u00ed projekt otestovat a vyladit je\u0161t\u011b p\u0159ed ostr\u00fdm spu\u0161t\u011bn\u00edm.<\/p>

\u201eV\u00fdsledky jsme schopni z\u00edskat do t\u00fddne, co\u017e je velk\u00e9 plus. Nav\u00edc n\u00e1vratnost odpov\u011bd\u00ed se pohybuje od 60 % do 90 %. To jsou tak\u00e9 velmi slu\u0161n\u00e1 \u010d\u00edsla,\u201c pochvaluje si \u017eena, kter\u00e1 p\u016fsob\u00ed jako jak\u00e1si ambasadorka pou\u017e\u00edv\u00e1n\u00ed chatbota ve firm\u011b Digiteq Automotive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"P\u0159\u00edpadovka\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Arnoldovi se mohou sv\u011b\u0159it <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lid\u00e9 podle n\u00ed vypl\u0148uj\u00ed pr\u016fzkumy v\u011bt\u0161inou hned po prvn\u00edm zasl\u00e1n\u00ed a pokud ne, u\u010din\u00ed tak hned po p\u0159ipom\u00ednce. \u201eV\u011bd\u00ed, \u017ee jim to zabere nejv\u00fd\u0161 5 minut, jak je jim slibov\u00e1no, a jsou ochotn\u00ed spolupracovat, proto ta vysok\u00e1 n\u00e1vratnost,\u201c domn\u00edv\u00e1 se Kate\u0159ina Bro\u017ekov\u00e1 Markov\u00e1.<\/p>

Nez\u0159\u00eddka se pr\u00fd tak\u00e9 st\u00e1v\u00e1, \u017ee lid\u00e9 pojmou Arnolda jako d\u016fv\u011brn\u00edka, kter\u00e9mu prozrad\u00ed, co je v pr\u00e1ci tr\u00e1p\u00ed, i kdy\u017e se to \u00fapln\u011b net\u00fdk\u00e1 t\u00e9matu. Na konci pr\u016fzkumu, kde se Arnold pt\u00e1, jestli zpov\u00eddan\u00fd nechce je\u0161t\u011b n\u011bco dodat, se tak objevuj\u00ed dlouh\u00e9 odstavce, v nich\u017e si zam\u011bstnanci dovol\u00ed \u0159\u00edct to, s \u010d\u00edm by se jinde a jindy jen t\u011b\u017eko sv\u011b\u0159ili. \u201eD\u00edky Arnoldovi v\u011bd\u00ed, \u017ee se o jejich spokojenost a starosti firma zaj\u00edm\u00e1,\u201c dod\u00e1v\u00e1 Bro\u017ekov\u00e1 Markov\u00e1.<\/p>

K vyu\u017eit\u00ed Arnolda i v budoucnu vid\u00ed velk\u00fd prostor. Ve spole\u010dnosti nap\u0159\u00edklad nyn\u00ed p\u0159em\u00fd\u0161lej\u00ed o pr\u016fzkumu znalosti firemn\u00ed strategie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sd\u00edlet \u010dl\u00e1nek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Podobn\u00e9 \u010dl\u00e1nky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tJak zv\u00fd\u0161it \u00fa\u010dast zam\u011bstnanc\u016f v pr\u016fzkumu? Ptejte se jich, jako kdybyste si pov\u00eddali u k\u00e1vy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Vysok\u00e1 n\u00e1vratnost odpov\u011bd\u00ed z\u00e1vis\u00ed do jist\u00e9 m\u00edry na d\u016fv\u011b\u0159e, kter\u00e1 ve firm\u011b panuje. Pokud lid\u00e9 v\u011b\u0159\u00ed, \u017ee se s jejich n\u00e1zory bude d\u00e1le pracovat, ochotn\u011bji se sv\u011b\u0159\u00ed. Pr\u016fzkumu je tak\u00e9 pot\u0159eba ud\u011blat pat\u0159i\u010dnou reklamu, zapojit do n\u011bho ty spr\u00e1vn\u00e9 lidi a sestavit ho tak, aby respondenti v p\u016flce \u201cneodpadli\u201d. <\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tZ\u00edskejte kvalitn\u011bj\u0161\u00ed data z pr\u016fzkum\u016f: 6 pravidel, jak se spr\u00e1vn\u011b pt\u00e1t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Firemn\u00ed pr\u016fzkumy zam\u011bstnanc\u016f mohou b\u00fdt cenn\u00fdm zdrojem informac\u00ed. Jen\u017ee pouze tehdy, kdy\u017e jsou spr\u00e1vn\u011b navr\u017een\u00e9. P\u0159in\u00e1\u0161\u00edme sedm z\u00e1sad, kter\u00e9 pomohou HR t\u00fdm\u016fm kl\u00e1st p\u0159esn\u011bj\u0161\u00ed ot\u00e1zky, a d\u00edky tomu z\u00edsk\u00e1vat kvalitn\u011bj\u0161\u00ed data a d\u011blat lep\u0161\u00ed rozhodnut\u00ed.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tVelk\u00fd pr\u016fzkum spokojenosti, nebo rychl\u00e9 jednor\u00e1zov\u00e9 pr\u016fzkumy? Jak je nejl\u00e9pe zkombinovat\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Pr\u016fzkumy ve firm\u00e1ch jsou n\u011bco jako pravideln\u00e9 prohl\u00eddky u l\u00e9ka\u0159e. Slou\u017e\u00ed k tomu, aby firma z\u016fstala zdrav\u00e1, prosperovala i v budoucnu a v\u010das se podchytila potenci\u00e1ln\u00ed rizika. Jak \u010dasto a jak\u00e9 prohl\u00eddky by ale m\u011bla firma podstupovat? <\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tZ\u00e1kladn\u00ed p\u0159edstaven\u00ed a funkce Arnolda\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Z\u00e1kladn\u00ed p\u0159edstaven\u00ed a funkce Arnolda My\u0161lenka konverza\u010dn\u00edho robota Arnolda se zrodila v roce 2017 na z\u00e1klad\u011b rozs\u00e1hl\u00e9ho v\u00fdzkumu, v n\u011bm\u017e jsme si p\u0159edsevzali zjistit, co<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tJak vytv\u00e1\u0159et skv\u011bl\u00e9 pr\u016fzkumy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Jak vytv\u00e1\u0159et skv\u011bl\u00e9 pr\u016fzkumy Vytvo\u0159it skv\u011bl\u00fd zam\u011bstnaneck\u00fd pr\u016fzkum nen\u00ed v\u016fbec snadn\u00e9. Ka\u017ed\u00e1 organizace je jin\u00e1 a ka\u017ed\u00e1 pot\u0159ebuje jin\u00fd p\u0159\u00edstup. V tomto \u010dl\u00e1nku jsme pro<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tJak zv\u00fd\u0161it praktick\u00fd dopad pr\u016fzkum\u016f a pomoci mana\u017eer\u016fm pracovat s v\u00fdsledky?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Jak zv\u00fd\u0161it praktick\u00fd dopad pr\u016fzkum\u016f a pomoci mana\u017eer\u016fm pracovat s v\u00fdsledky? Z na\u0161ich konverzac\u00ed s klienty tento bod dlouhodob\u011b vych\u00e1z\u00ed jako nejv\u011bt\u0161\u00ed bolest firemn\u00edch pr\u016fzkum\u016f.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVyzkou\u0161et zdarma<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Arnolda pou\u017e\u00edvaj\u00ed necel\u00fd rok. Za tu dobu nicm\u00e9n\u011b stihli s jeho pomoc\u00ed uskute\u010dnit celou \u0159adu pr\u016fzkum\u016f. Otestovali nap\u0159\u00edklad pilotn\u00ed fungov\u00e1n\u00ed sd\u00edlen\u00fdch pracovn\u00edch m\u00edst nebo vytipovali zam\u011bstnance, u nich\u017e hrozilo, \u017ee by mohli z firmy odej\u00edt. A tak\u00e9 zjistili, co zam\u011bstnance v pr\u00e1ci tr\u00e1p\u00ed. Ve spole\u010dnosti Digiteq Automotive, kter\u00e1 vyv\u00edj\u00ed a testuje elektrick\u00e9 a softwarov\u00e9 syst\u00e9my […]<\/p>\n","protected":false},"author":2,"featured_media":7338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie"],"yoast_head":"\nLid\u00e9 se d\u00edky Arnoldovi mohou sv\u011b\u0159it s t\u00edm, co je v pr\u00e1ci tr\u00e1p\u00ed, zjistili ve firm\u011b Digiteq Automotive \u200b - Arnold Robot<\/title>\n<meta name=\"description\" content=\"Arnolda pou\u017e\u00edvaj\u00ed necel\u00fd rok. Za tu dobu nicm\u00e9n\u011b stihli s jeho pomoc\u00ed uskute\u010dnit celou \u0159adu pr\u016fzkum\u016f. 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