{"id":7170,"date":"2022-08-01T10:33:00","date_gmt":"2022-08-01T10:33:00","guid":{"rendered":"https:\/\/www.arnold-robot.com\/?p=7170"},"modified":"2022-08-04T09:31:58","modified_gmt":"2022-08-04T09:31:58","slug":"jak-vytvaret-skvele-pruzkumy","status":"publish","type":"post","link":"https:\/\/www.arnold-robot.com\/cs\/blog\/zamestnanecke-pruzkumy\/jak-vytvaret-skvele-pruzkumy\/","title":{"rendered":"Jak vytv\u00e1\u0159et skv\u011bl\u00e9 pr\u016fzkumy"},"content":{"rendered":"\t\t
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Jak vytv\u00e1\u0159et skv\u011bl\u00e9 pr\u016fzkumy <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vytvo\u0159it skv\u011bl\u00fd zam\u011bstnaneck\u00fd pr\u016fzkum nen\u00ed v\u016fbec snadn\u00e9. Ka\u017ed\u00e1 organizace je jin\u00e1 a ka\u017ed\u00e1 pot\u0159ebuje jin\u00fd p\u0159\u00edstup. V tomto \u010dl\u00e1nku jsme pro v\u00e1s ale vybrali n\u011bkolik v\u0161eobecn\u00fdch z\u00e1sad a postup\u016f, kter\u00e9 se daj\u00ed uplatnit v naprost\u00e9 v\u011bt\u0161in\u011b organizac\u00ed. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Jak dos\u00e1hnout vysok\u00e9 n\u00e1vratnosti? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vysokou n\u00e1vratnost pot\u0159ebujete k tomu, aby lid\u00e9 brali v\u00fdsledky pr\u016fzkumu v\u00e1\u017en\u011b. Pokud m\u00e1te n\u00e1vratnost nap\u0159\u00edklad jen 20 %, nelze u\u017e bohu\u017eel mluvit o pr\u016fzkumu, ale sp\u00ed\u0161e o anket\u011b. V\u00fdsledky pak nejsou reprezentativn\u00ed, a op\u00edrat se o n\u011b p\u0159i rozhodov\u00e1n\u00ed m\u016f\u017ee b\u00fdt dost \u0161patn\u00fd n\u00e1pad.<\/p>

My v Arnoldovi doporu\u010dujeme c\u00edlit na n\u00e1vratnost alespo\u0148 65 %, nicm\u00e9n\u011b skute\u010dn\u011b dob\u0159e funguj\u00edc\u00ed pr\u016fzkumy ve firm\u00e1ch mohou m\u00edt podle na\u0161\u00ed zku\u0161enosti n\u00e1vratnost i kolem 80 % a v\u00edc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bu\u010fte relevantn\u00ed <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pr\u016fzkumy v n\u011bkter\u00fdch firm\u00e1ch p\u0159ipom\u00ednaj\u00ed takov\u00e9ho ko\u010dkopsa, proto\u017ee se do nich sna\u017e\u00ed dostat sv\u016fj n\u00e1pad p\u0159\u00edli\u0161 mnoho lid\u00ed, a realiz\u00e1tor pr\u016fzkumu je vn\u00edm\u00e1n jako \u010dlov\u011bk, kter\u00fd jejich snahy usm\u011br\u0148uje a moderuje.<\/p>

U skv\u011bl\u00fdch pr\u016fzkum\u016f je ale role realiz\u00e1tora jin\u00e1 \u2013 je garantem, \u017ee bude pr\u016fzkum d\u00e1vat smysl t\u011bm, kte\u0159\u00ed ho vypl\u0148uj\u00ed pr\u00e1v\u011b proto, \u017ee pro n\u011b je relevantn\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Zajist\u011bte snadn\u00e9 pou\u017eit\u00ed <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Druh\u00fd nej\u010dast\u011bj\u0161\u00ed d\u016fvod n\u00edzk\u00e9 n\u00e1vratnosti je hrozn\u011b jednoduch\u00fd \u2013 vyplnit pr\u016fzkum je toti\u017e stra\u0161n\u00e1 d\u0159ina. Mus\u00edte se proklik\u00e1vat \u0161patn\u011b funguj\u00edc\u00edm formul\u00e1\u0159em, kter\u00fd se v\u00e1m u\u017e podruh\u00e9 cel\u00fd vymazal, p\u0159ipojit se na n\u011bj lze jen z firemn\u00ed s\u00edt\u011b, u \u010d\u00e1sti ot\u00e1zek vlastn\u011b nev\u00edte, na co se ptaj\u00ed, a cel\u00e9 to trv\u00e1 30 minut. A vy jste t\u0159eba cht\u011bli jen firm\u011b sd\u011blit, \u017ee se v\u00e1m l\u00edb\u00ed nov\u00e1 strategie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jak doc\u00edlit v\u011bt\u0161\u00ed otev\u0159enosti lid\u00ed? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pokud m\u00e1te vysokou n\u00e1vratnost, gratulujeme. Va\u0161e pr\u00e1ce t\u00edm ale nekon\u010d\u00ed.<\/p>

Nyn\u00ed je t\u0159eba zajistit, aby lid\u00e9 \u0159\u00edkali v\u011bci up\u0159\u00edmn\u011b a otev\u0159en\u011b (a neodpov\u00eddali tak, jak chcete vy nebo jejich nad\u0159\u00edzen\u00fd).<\/p>

Pokud se v\u00e1m to povede, nasb\u00edran\u00e1 data budou m\u00edt pro firmu velkou relevanci a hodnotu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bu\u010fte d\u016fv\u011bryhodn\u00ed <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pokud zam\u011bstnanci c\u00edt\u00ed, \u017ee je pro n\u011b bezpe\u010dn\u00e9 se otev\u0159\u00edt a \u0159\u00edkat v\u011bci na rovinu, za\u017e\u00edvaj\u00ed pocit tzv. psychologick\u00e9ho bezpe\u010d\u00ed. To je kl\u00ed\u010dov\u00e9 pro to, aby jejich odpov\u011bdi m\u011bly hloubku a mohly re\u00e1ln\u011b pomoci mana\u017eer\u016fm nebo organizaci. Jak ale doc\u00edlit psychologick\u00e9 bezpe\u010d\u00ed v organizaci, kde nem\u00e1te kontrolu nad t\u00edm, co se s v\u00fdsledky stane a jak budou nap\u0159\u00edklad reagovat nad\u0159\u00edzen\u00ed zam\u011bstnanc\u016f?<\/p>

Nej\u010dast\u011bji se pr\u016fzkumy d\u011blaj\u00ed anonymn\u011b. T\u00edm se ale \u010dasto st\u00e1vaj\u00ed bezzub\u00fdmi \u2013 polovina lid\u00ed z t\u00fdmu chce dost\u00e1vat v\u00edce informac\u00ed, druh\u00e1 zase m\u00e9n\u011b. Lze jen odhadovat, jak je t\u0159eba komunikaci p\u0159enastavit. V Arnoldovi jsme objevili chytr\u00fd zp\u016fsob, jak doc\u00edlit v\u011bt\u0161\u00edho psychologick\u00e9ho bezpe\u010d\u00ed \u2013 d\u00e1t lidem na v\u00fdb\u011br nakolik se sami cht\u011bj\u00ed chr\u00e1nit, zda cht\u011bj\u00ed nebo necht\u011bj\u00ed odpov\u00eddat anonymn\u011b. Chytr\u00fd anonymn\u00ed m\u00f3d v Arnoldovi umo\u017e\u0148uje lidem si u ka\u017ed\u00e9 ot\u00e1zky zvolit, zda odpov\u00eddaj\u00ed pod sv\u00fdm jm\u00e9nem nebo jen jako \u010dlen ur\u010dit\u00e9ho t\u00fdmu. <\/b>Toto je naprosto z\u00e1sadn\u00ed, pokud chceme, aby lid\u00e9 odpov\u00eddali co mo\u017en\u00e1 nejv\u00edce otev\u0159en\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sd\u00edlet \u010dl\u00e1nek<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tLinkedin<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Podobn\u00e9 \u010dl\u00e1nky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tZ\u00edskejte kvalitn\u011bj\u0161\u00ed data z pr\u016fzkum\u016f: 6 pravidel, jak se spr\u00e1vn\u011b pt\u00e1t\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Firemn\u00ed pr\u016fzkumy zam\u011bstnanc\u016f mohou b\u00fdt cenn\u00fdm zdrojem informac\u00ed. Jen\u017ee pouze tehdy, kdy\u017e jsou spr\u00e1vn\u011b navr\u017een\u00e9. P\u0159in\u00e1\u0161\u00edme sedm z\u00e1sad, kter\u00e9 pomohou HR t\u00fdm\u016fm kl\u00e1st p\u0159esn\u011bj\u0161\u00ed ot\u00e1zky, a d\u00edky tomu z\u00edsk\u00e1vat kvalitn\u011bj\u0161\u00ed data a d\u011blat lep\u0161\u00ed rozhodnut\u00ed.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tVelk\u00fd pr\u016fzkum spokojenosti, nebo rychl\u00e9 jednor\u00e1zov\u00e9 pr\u016fzkumy? Jak je nejl\u00e9pe zkombinovat\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Pr\u016fzkumy ve firm\u00e1ch jsou n\u011bco jako pravideln\u00e9 prohl\u00eddky u l\u00e9ka\u0159e. Slou\u017e\u00ed k tomu, aby firma z\u016fstala zdrav\u00e1, prosperovala i v budoucnu a v\u010das se podchytila potenci\u00e1ln\u00ed rizika. Jak \u010dasto a jak\u00e9 prohl\u00eddky by ale m\u011bla firma podstupovat? <\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tZ\u00e1kladn\u00ed p\u0159edstaven\u00ed a funkce Arnolda\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Z\u00e1kladn\u00ed p\u0159edstaven\u00ed a funkce Arnolda My\u0161lenka konverza\u010dn\u00edho robota Arnolda se zrodila v roce 2017 na z\u00e1klad\u011b rozs\u00e1hl\u00e9ho v\u00fdzkumu, v n\u011bm\u017e jsme si p\u0159edsevzali zjistit, co<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tJak vytv\u00e1\u0159et skv\u011bl\u00e9 pr\u016fzkumy\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Jak vytv\u00e1\u0159et skv\u011bl\u00e9 pr\u016fzkumy Vytvo\u0159it skv\u011bl\u00fd zam\u011bstnaneck\u00fd pr\u016fzkum nen\u00ed v\u016fbec snadn\u00e9. Ka\u017ed\u00e1 organizace je jin\u00e1 a ka\u017ed\u00e1 pot\u0159ebuje jin\u00fd p\u0159\u00edstup. V tomto \u010dl\u00e1nku jsme pro<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\tJak zv\u00fd\u0161it praktick\u00fd dopad pr\u016fzkum\u016f a pomoci mana\u017eer\u016fm pracovat s v\u00fdsledky?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Jak zv\u00fd\u0161it praktick\u00fd dopad pr\u016fzkum\u016f a pomoci mana\u017eer\u016fm pracovat s v\u00fdsledky? Z na\u0161ich konverzac\u00ed s klienty tento bod dlouhodob\u011b vych\u00e1z\u00ed jako nejv\u011bt\u0161\u00ed bolest firemn\u00edch pr\u016fzkum\u016f.<\/p>\n\t\t<\/div>\n\t\t\n\t\t\n\t\t\tP\u0159ej\u00edt na \u010dl\u00e1nek\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVyzkou\u0161et zdarma<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Jak vytv\u00e1\u0159et skv\u011bl\u00e9 pr\u016fzkumy Vytvo\u0159it skv\u011bl\u00fd zam\u011bstnaneck\u00fd pr\u016fzkum nen\u00ed v\u016fbec snadn\u00e9. Ka\u017ed\u00e1 organizace je jin\u00e1 a ka\u017ed\u00e1 pot\u0159ebuje jin\u00fd p\u0159\u00edstup. V tomto \u010dl\u00e1nku jsme pro v\u00e1s ale vybrali n\u011bkolik v\u0161eobecn\u00fdch z\u00e1sad a postup\u016f, kter\u00e9 se daj\u00ed uplatnit v naprost\u00e9 v\u011bt\u0161in\u011b organizac\u00ed. Jak dos\u00e1hnout vysok\u00e9 n\u00e1vratnosti? Vysokou n\u00e1vratnost pot\u0159ebujete k tomu, aby lid\u00e9 brali v\u00fdsledky pr\u016fzkumu […]<\/p>\n","protected":false},"author":2,"featured_media":7258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[49],"tags":[],"class_list":["post-7170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zamestnanecke-pruzkumy"],"yoast_head":"\nJak vytv\u00e1\u0159et skv\u011bl\u00e9 pr\u016fzkumy - Arnold Robot<\/title>\n<meta name=\"description\" content=\"Jak vytv\u00e1\u0159et skv\u011bl\u00e9 pr\u016fzkumy Vytvo\u0159it skv\u011bl\u00fd zam\u011bstnaneck\u00fd pr\u016fzkum nen\u00ed v\u016fbec snadn\u00e9. Ka\u017ed\u00e1 organizace je jin\u00e1 a ka\u017ed\u00e1 pot\u0159ebuje jin\u00fd p\u0159\u00edstup. 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